Catholic Truth Society streamlines publishing operations with Zynk's integration

The Catholic Truth Society (CTS) is a London-based publishing house operating as a limited company and charity, with a mission centred on providing accessible Catholic materials including books, eBooks, audiobooks and podcasts. The organisation maintains a modern technology infrastructure combining WordPress and WooCommerce for their digital storefront, Salesforce for customer relationship management, and Sage 200 Professional for financial operations.

Challenge

As CTS expanded operations, managing its diverse sales channels, inventory, and customer data became increasingly complex. The organisation faced significant obstacles: manual processes were labour-intensive and prone to errors, while the growing need for a seamless flow of information across systems strained existing workflows.

Solution

CTS implemented Zynk's integration platform connecting three critical systems: WooCommerce, Salesforce, and Sage 200 Professional. The implementation included five key features:

• Order Processing Automation: Online orders from WooCommerce are automatically synced with Salesforce and Sage 200, reducing manual work and preventing data entry mistakes.
• Stock Management: Automated inventory synchronisation ensures customers see accurate stock availability on the website, preventing overselling.
• Customer Data Synchronisation: Information flows seamlessly across platforms, creating a single, unified view of customer records.
• Product and Pricing Management: Details managed centrally in Sage 200 automatically update across sales channels.
• Invoice and Financial Data Sync: Financial information automatically transfers between systems, ensuring consistency across systems and accurate financial reporting.

Results

CTS achieved four measurable outcomes:

• Operational Efficiency: Automation optimised workflows, enabling teams to redirect focus toward strategic activities.
• Better Decision-Making: Synchronised data across platforms supports confident strategic planning.
• Seamless Scaling: The integration enables growth without introducing complexity or manual effort.
• Improved Customer Experience: Enhanced speed and accuracy deliver better service reliability.

"Zynk is an honest, knowledgeable partner that delivers what they promise."

- Gregorio Tena Leon, Sales and Customer Service Manager