CTS streamlines website and publishing operations with Zynk’s seamless Integration

Introduction

The Catholic Truth Society (CTS) is a London-based publishing house operating as a limited company and charity. Founded with a mission to provide accessible Catholic resources, CTS publishes a wide range of materials, including books, booklets, eBooks, audiobooks, and podcasts. Their offerings cater to both religious institutions and the general public, making them a key provider of faith-based content.

With an expanding product range and an increasingly digital footprint, CTS employs a modern tech stack, including WordPress and WooCommerce for their website, Salesforce as their CRM, and Sage 200 Professional for accounting. Zynk’s integration has been a cornerstone of their operational success.

Challenge

As CTS grew, managing its diverse sales channels, inventory, and customer data became increasingly complex. Manual processes were labour-intensive and prone to errors, while the growing need for a seamless flow of information across systems strained existing workflows.

CTS selected Zynk’s integration solution to connect WooCommerce, Salesforce, and Sage 200, enabling seamless data flow between their platforms. This automated critical business processes, ensuring real-time accuracy and efficiency.

Solution

CTS selected Zynk’s integration solution to connect WooCommerce, Salesforce, and Sage 200, enabling seamless data flow between their platforms. This automated critical business processes, ensuring real-time accuracy and efficiency.

Key Integration Features

1. Order Processing Automation

• Online orders from WooCommerce are automatically synced with Salesforce and Sage 200.

• This reduces manual effort, speeds up fulfilment, and eliminates data entry errors.

2. Stock Management

• Sage 200 updates stock levels in real-time, syncing with WooCommerce and Salesforce.

• Customers see accurate stock availability on the website, preventing overselling and improving satisfaction.

3. Customer Data Synchronization

• Customer information flows seamlessly between WooCommerce, Salesforce, and Sage 200.

• This ensures a single, unified view of customer records, enhancing reporting and customer service.

4. Product and Pricing Management

• Product details, including pricing and inventory, are managed in Sage 200 and automatically updated in WooCommerce.

• Salesforce pulls relevant product information for sales and marketing teams to use effectively.

5. Invoice and Financial Data Sync

• Invoice numbers and payment details are automatically shared from Sage 200 to Salesforce and WooCommerce.

• This ensures consistency across systems and accurate financial reporting.

Result