How Zynk helped Hype automate their Shopify business and process over 120k transactions a month.

Introduction

Just Hype, a renowned global streetwear brand, has been at the forefront of fashion innovation since its inception. Known for its bold designs and cutting-edge street fashion, Just Hype has grown rapidly, establishing a strong presence in both direct-to-consumer (D2C) and business-to-business (B2B) markets worldwide.

Challenge

As Just Hype expanded its global footprint, the brand faced significant challenges in managing its increasingly complex data ecosystem:

• Inventory Management: Maintaining accurate, real-time inventory data across multiple Shopify Plus e-commerce platforms and their B2B ordering system.
• Order Fulfilment: Integrating order information with their warehouse management system (WMS), Peoplevox, to ensure smooth processing and fulfilment.
• Customer Data Management: Synchronising customer information between their CRM, Shopify POS systems, and other business platforms to deliver a consistent experience.

These inefficiencies led to data discrepancies, delayed order fulfilment, and operational bottlenecks, threatening Just Hype’s ability to maintain its exceptional customer experience.

Solution

In 2017, Just Hype partnered with Zynk to implement a robust data integration and automation solution tailored to their unique needs. Key solutions included:

• Real-Time Inventory Syncing: Zynk created workflows to sync inventory data in real-time across multiple Shopify Plus websites and B2B ordering platforms.
• Order Integration with Peoplevox: Zynk automated the seamless flow of order data from Shopify Plus platforms to Peoplevox, ensuring efficient and accurate warehouse processing.
• Shopify POS Integration: Zynk integrated Just Hype’s Shopify POS system with their backend operations, enabling the brand to unify data from physical and online sales channels.

Result

Since partnering with Zynk, Just Hype has achieved significant improvements across its operations, allowing the brand to scale efficiently and focus on innovation in street fashion.

• Optimised Order Fulfilment: Automating order integration with Peoplevox reduced processing time and improved accuracy, ensuring fast and reliable deliveries.
• Enhanced Inventory Management: Real-time syncing across platforms eliminated discrepancies, preventing stockouts and overselling.
• Streamlined Omnichannel Operations: Integration of Shopify POS with online platforms ensured a unified approach to managing inventory and sales.
• Operational Scalability: With Zynk’s flexible platform, Just Hype can seamlessly handle the demands of a growing global brand without operational bottlenecks.