Linda Farrow Revolutionises Order and Purchase Processes with Zynk Automation

Introduction

Linda Farrow is a luxury eyewear brand that designs and retails high-end sunglasses and optical frames, catering to fashion-conscious consumers worldwide. With a growing presence across multiple markets, Linda Farrow required a sophisticated solution to automate their order and purchase processes while ensuring seamless integration with their ERP system, Sage 200. They were looking for a way to optimise their workflows to meet the demands of their expanding global customer base.

Challenge

Linda Farrow faced several operational challenges due to the volume of orders they were handling, particularly across their eCommerce platforms:

• Manual Order Processing: The order processing system was largely manual, especially when integrating Shopify with their back-end systems. This resulted in delayed order processing and increased human error, particularly with complex orders across various regions.
• Disconnected Systems: Shopify was the main eCommerce platform, but it was not seamlessly integrated with Sage 200, which led to discrepancies in order data, stock levels, and financial transactions.
• Lack of Real-Time Data Sync: The business required a solution that would synchronise orders, stock, and financial data across Shopify and Sage 200 to provide accurate and timely information for decision-making.
• Challenges with Large Order Volumes: Due to the increasing number of orders, especially around peak times, Linda Farrow needed an automated solution to manage and fulfil orders without manual intervention, improving efficiency and reducing the risk of delays.

Solution

Zynk developed a comprehensive integration solution that connected Shopify with Sage 200, automating key processes to improve order management and financial data synchronisation.

Key integrations included:

• Order Synchronisation: Orders from Shopify were automatically transferred into Sage 200, where they were processed, inventory was updated, and financial transactions (like invoices and payments) were automatically recorded, eliminating manual entry.
• Stock Level Synchronisation: Real-time stock level updates were integrated between Shopify and Sage 200, ensuring accurate inventory data across the systems, reducing stockouts and improving inventory management.
• Automated Purchase Orders: Zynk automated the creation and processing of purchase orders in Sage 200, ensuring that Linda Farrow had the stock needed to fulfil customer orders, especially during peak seasons.
• Accounts and Invoice Tracking: Once orders were processed, the integration pushed updated invoice data back to Shopify, including accounts and invoice numbers, so customers had a complete view of their transactions.
• Priority Automation: Zynk implemented a workflow that automated the customer priority system, allowing orders to be prioritised based on specific customer needs and stock availability.

Result

By integrating Shopify with Sage 200, Linda Farrow experienced enhanced order accuracy, operational efficiency, and improved customer satisfaction. These integrations allowed them to handle increased order volumes, streamline workflows, and ensure faster order fulfilment.

Key outcomes included:

• Streamlined Operations: Linda Farrow’s order management process became more efficient with automatic data transfers between Shopify and Sage 200, reducing manual work and errors.
• Real-Time Inventory Updates: The real-time synchronisation of inventory levels ensured that customers were always presented with accurate stock information on Shopify, improving sales conversions.
• Improved Order Fulfilment: Automated workflows helped manage larger volumes of orders quickly and accurately, leading to faster order processing and shipping, especially during busy periods.
• Enhanced Customer Experience: By automating priority management, Linda Farrow could better meet customer demands, ensuring high-value customers received timely deliveries and enhancing overall satisfaction.

These improvements in efficiency, customer satisfaction, and order accuracy have enabled Linda Farrow to scale its operations and continue offering a superior service to customers worldwide.