Ultimate Sports Engineering (USE): streamlining B2C operations by integrating Shopify and Sage 50

Ultimate Sports Engineering is a UK-based manufacturer with over 30 years of experience designing and producing high-quality engineering components to enhance sports performance. The firm recently transitioned to direct-to-consumer operations via multiple Shopify stores.

Challenge

The shift to B2C generated thousands of monthly orders that exceeded manual processing capacity. Key obstacles included:

• Manual Data Entry: Processing over 1,500 orders monthly through email and spreadsheet entry into Sage 50 consumed excessive staff resources
• Data Accuracy Issues: Human errors during manual entry caused fulfilment and inventory problems
• Growth Constraints: The existing process lacked scalability for increasing order volumes

Solution

USE implemented Zynk's Shopify-to-Sage integration featuring:

• Automated order data transfer across multiple Shopify stores into Sage 50
• Customised data flows tailored to USE's operational requirements
• Flexible architecture designed to adapt as the business expands

Results

• Time Savings: Hundreds of hours freed by automating 1,500+ monthly orders
• Accuracy: Automation virtually eliminated errors in order data
• Scalability: Enabled handling growing order volume without staff burden
• Support: Praised for responsive problem resolution

"The integration has saved us countless hours. Zynk has made a world of difference in how we operate day-to-day."

- Guy Sparrow, Accounts and Purchasing