Ultimate Sports Engineering: Streamlining B2C Operations by integrating Shopify and Sage 50

Introduction

Ultimate Sports Engineering (USE) is a UK-based manufacturer with over 30 years of experience designing and producing high-quality engineering components to enhance sports performance. Known for their innovation and precision, USE recently shifted their focus to a direct-to-consumer (B2C) sales model, operating multiple Shopify stores to reach a broader audience.

Challenge

USE’s transition from a B2B model to B2C led to a significant increase in order volume, with thousands of smaller, individual orders coming in each month. Their previous process, which relied on manually entering orders from emails or spreadsheets into their Sage 50 Accounts system, quickly became unsustainable.

Key challenges included:

• Time-Consuming Manual Processes: Manually processing over 1,500 monthly orders consumed valuable staff time, limiting the team’s ability to focus on core business tasks.
• Error-Prone Order Management: Human errors in data entry introduced inaccuracies, causing issues with order fulfilment and inventory management.
• Scaling Limitations: The manual process couldn’t scale to handle the growing number of orders efficiently.

Solution

USE partnered with Zynk to implement a Shopify-to-Sage integration, streamlining their order management processes and eliminating the need for manual data entry. Key features of the solution included:

• Automated Order Processing: Zynk automated the transfer of order data from Shopify to Sage 50, ensuring seamless integration across USE’s multiple Shopify stores.
• Custom Data Flows: Zynk configured the integration to meet USE’s specific requirements, enabling efficient management of orders with minimal manual intervention.
• Flexibility for Growth: The solution was designed to adapt to USE’s evolving needs, including the ability to add or adjust data fields as the business expands.

Result

Since implementing Zynk’s Shopify-to-Sage integration, USE has experienced transformational improvements in their operations.

• Time Savings: By automating data entry for over 1,500 monthly orders, USE has saved hundreds of hours, freeing up their small team to focus on higher-value activities.
• Improved Accuracy: Automation has virtually eliminated errors in order data, ensuring a smooth and reliable order fulfilment process.
• Effortless Scalability: Zynk’s integration has empowered USE to handle their growing order volume without overburdening their staff, supporting a seamless transition to B2C operations.
• Responsive Support: USE has praised Zynk’s ability to address their needs quickly and effectively, minimising downtime and maintaining consistent operations.

Zynk’s Shopify-to-Sage integration has revolutionised Ultimate Sports Engineering’s operations, enabling them to transition to a B2C sales model with confidence and efficiency. By automating manual tasks and ensuring data accuracy, Zynk has helped USE save time, reduce errors, and focus on growing their business.