Samba Sports Powers Growth with Zynk Integration from Sage 50 to Sage 200 and Beyond

Introduction

Samba Sports has been a trusted name in the sporting goods industry since its inception in 2009. Specialising in the sale of premium sports equipment and apparel, the company has seen rapid growth by focusing on quality products and customer satisfaction. Originally powered by an X-Cart website and integrated with Sage 50, Samba Sports embraced automation early on to streamline its processes, allowing them to efficiently scale as their customer base expanded. Over time, Samba Sports has migrated to more robust systems to support their growing operations, including Sage 200 and integrations with various platforms.

Challenge

As Samba Sports grew, so did the complexity of their operations. Their early integration with X-Cart and Sage 50 was effective but began to show limitations as they expanded. The key challenges they faced included:

• Scalability Issues: As Samba Sports grew, their reliance on Sage 50 and X-Cart became increasingly difficult to manage, particularly as the volume of orders increased across multiple sales channels.

• Complex EDI Management: The company began dealing with more B2B customers, requiring integration with EDI systems, specifically BlueJay, to manage and streamline the data exchange.

• Amazon Integration: With the rise of eCommerce, Samba Sports wanted to expand their presence on Amazon, but integrating Amazon Seller Central into their existing processes proved to be a challenge.

• Operational Efficiency: With their increasing order volume, Samba Sports sought a way to ensure a seamless flow of data across their various platforms while reducing manual input and errors.

Solution

To address these challenges, Samba Sports turned to Zynk for a comprehensive solution. Zynk developed several integrations that provided a unified, automated workflow across all of their systems, ensuring smooth operations and reducing manual efforts. The key integrations included:

• Sage 50 to Sage 200 Migration: Zynk facilitated the migration from Sage 50 to Sage 200, ensuring all historical data was accurately transferred and that the new system was set up to support the company’s growing needs.

• X-Cart Integration with Sage 200: The existing X-Cart website was integrated with Sage 200, allowing Samba Sports to continue managing their online orders efficiently while maintaining accurate financial data in Sage 200.

• EDI Integration with BlueJay: Zynk connected Samba Sports to BlueJay’s EDI system, allowing them to automate the exchange of orders and invoices with their B2B customers, reducing errors and improving order processing speed.

• Amazon Seller Central Integration: Zynk streamlined the integration with Amazon Seller Central, enabling Samba Sports to manage orders, stock levels, and customer data seamlessly across their website and Amazon platform.

• Automated Workflows: Zynk implemented custom workflows to automate key processes, such as order processing, stock updates, invoicing, and shipping, allowing the team to focus on more strategic tasks and customer service.

Result

The implementation of these integrations transformed Samba Sports' operations, delivering a range of benefits:

• Increased Operational Efficiency: Automation of key processes, including order processing and invoicing, reduced manual intervention and allowed the team to focus on higher-value tasks, such as strategic growth and customer service.

• Seamless Data Exchange: By integrating with BlueJay and Amazon Seller Central, Samba Sports now manages orders and customer data seamlessly across multiple sales channels, improving accuracy and reducing the risk of errors.

• Scalable Infrastructure: The migration to Sage 200 and the various system integrations have provided Samba Sports with a scalable infrastructure to support their ongoing growth, ensuring they can handle increasing order volumes and expand into new markets.

• Enhanced Customer Satisfaction: With improved automation and a more streamlined process, Samba Sports can provide faster, more accurate order fulfilment, leading to higher customer satisfaction and repeat business.