Montane Streamlined Sales Channels and Fulfilment with Zynk Integration

Introduction

Montane is a UK-based outdoor clothing and equipment brand, renowned for its high-performance products designed for adventurers and explorers. The company operates both a direct-to-consumer (D2C) Shopify site and a business-to-business (B2B) site, which together manage a high volume of orders, ranging from single consumer items to large bulk orders for retail clients. Montane needed a solution to automate order management and fulfilment across multiple sales channels while integrating their back-end systems for smooth order processing.

Challenge

Montane faced several key challenges as their business expanded and the complexity of their operations grew:

• Manual Order Handling: With multiple sales channels (Shopify D2C, B2B site, and a 3PL partner for fulfilment), Montane was manually processing orders, leading to inefficiencies and errors in order handling, particularly with large B2B customers.
• Disjointed Systems: The lack of integration between their online stores, inventory system, fulfilment partner, and financial software created a fragmented workflow, making it difficult to keep track of orders, stock levels, and customer data.
• Inefficient Order Fulfilment: Montane’s existing order fulfilment process involved manual intervention, particularly for large B2B orders, which slowed down the process and led to delays in shipments.
• No Automation for Bulk Orders: Montane struggled with handling bulk B2B orders that required automatic processing, which was essential to maintain high levels of efficiency and meet demand for large retail clients.

Solution

Zynk implemented an integration solution that automated Montane’s sales channels, order management, and fulfilment processes, ensuring real-time data syncing between Shopify, Sage 200, and Elastic Suite.

Key integrations included:

• Automated Shopify to Sage 200 Integration: Orders from the Shopify D2C site were automatically transferred to Sage 200, ensuring accurate sales orders and real-time updates to inventory and financial data.
• B2B Order Automation via SFTP: Zynk developed a workflow for Montane’s larger B2B customers to place orders automatically via SFTP. These orders were pushed into Sage 200, and dispatch information was sent back automatically, ensuring a seamless order-to-fulfilment process.
• Elastic Suite Integration: Zynk connected Montane’s order process to Elastic Suite, enabling the company to manage complex B2B orders, enhance product data, and streamline the purchase process across all sales channels.
• 3PL Fulfilment Integration: Zynk integrated the 3PL fulfilment partner with Montane’s systems, enabling automatic stock updates and seamless order processing between Shopify, Sage 200, and the fulfilment provider.

Result

By implementing the integration solution, Montane experienced significant improvements in their order management and fulfilment processes. The integration enhanced operational efficiency, reduced errors, and provided a seamless flow of information across multiple systems.

Key outcomes included:

• Improved Operational Efficiency: Montane’s order processing and stock management became much faster and more accurate, with automation reducing the need for manual intervention and significantly improving the handling of bulk orders.
• Faster Order Fulfilment: Integration with the 3PL provider allowed Montane to streamline their fulfilment process, reducing delays in shipping and improving customer satisfaction for both D2C and B2B customers.
• Increased Order Accuracy: Automated data transfer between Shopify, Sage 200, and Elastic Suite ensured real-time inventory updates and order accuracy, reducing the likelihood of errors and stock discrepancies.
• Enhanced B2B Automation: The SFTP integration for large B2B orders enabled Montane’s bigger customers to place orders automatically, saving time and effort on both sides and improving customer relationships.

These improvements in operational efficiency, customer satisfaction, and order accuracy have made Montane's systems far more resilient, supporting their continued growth in a competitive market.