Montane streamlined sales channels and fulfilment with Zynk integration

Montane is a UK-based outdoor brand operating D2C and B2B sales channels. The company needed automation across multiple sales platforms and backend systems to manage high-volume orders efficiently.

Challenge

Montane encountered four primary obstacles:

1. Manual Order Processing: Multiple sales channels (Shopify D2C, B2B site, 3PL fulfilment partner) required hands-on order management, introducing inefficiencies and errors, especially with large B2B customers.
2. System Fragmentation: Disconnected online stores, inventory systems, fulfilment operations, and financial software created workflow obstacles and visibility gaps.
3. Fulfilment Delays: The order fulfilment process depended heavily on manual steps, particularly for bulk B2B orders, slowing shipment timelines.
4. Bulk Order Automation Gap: The company lacked automated processing for large B2B orders necessary to meet retail client demand at scale.

Solution

Zynk deployed integrated workflows automating sales, orders, and fulfilment with automated data synchronisation across Shopify, Sage 200, and Elastic Suite.

Implementation included:

• Shopify-to-Sage 200 Automation: D2C orders transferred automatically with live inventory and financial updates.
• B2B SFTP Integration: Large customers placed orders via SFTP; dispatch information returned automatically.
• Elastic Suite Connection: Enhanced B2B order management and product data across channels.
• 3PL Integration: Automatic stock updates and seamless order flow between platforms and fulfilment provider.

Results

Key outcomes demonstrated measurable improvements:

• Operational Efficiency: Faster, more accurate order processing and stock management with reduced manual intervention and improved bulk order handling.
• Fulfilment Speed: 3PL integration reduced shipping delays and enhanced satisfaction across D2C and B2B segments.
• Order Accuracy: Automated data synchronisation eliminated inventory discrepancies and errors.
• B2B Automation: Automated ordering saved time for customers and internal teams, strengthening relationships.