Marketing Automation
Campaign Monitor Integration
Zynk's Campaign Monitor integration builds your email lists from the customer records you already keep. New and changed customers in a CRM, online store or accounting system import as subscribers, custom fields included, while lists and subscribers export back for the CRM. It suits marketing teams running Campaign Monitor alongside Shopify, Salesforce, Dynamics 365 Business Central or Sage.
Capabilities may differ depending on the product.
Benefits
Why businesses connect Campaign Monitor
Lists built from real customers
Customers created in your store, CRM or accounts import into the Campaign Monitor list you choose. Nobody downloads a spreadsheet, tidies the columns and uploads it again before each campaign goes out.
Custom fields for sharper segments
Values such as customer type, region, account manager or last order date map to custom fields on each subscriber. Campaign Monitor segments are defined by rules on that data, so audiences reflect what your business systems currently hold.
Updates instead of duplicates
When an email address is already on the list, Campaign Monitor updates that subscriber's name and custom field values rather than adding a second record, so repeated imports keep one clean entry per person.
Opt-outs left alone
Unsubscribed and suppressed addresses are not put back on a list by an import. Zynk only re-adds them if the resubscribe option is deliberately switched on for a task, which should be reserved for people who have given fresh consent.
Subscriber data back in the CRM
Subscribers export from any list, either in full or only those new or modified since the previous run, giving your CRM or reporting database an up-to-date view of who is on each list.
Capabilities
What you can do with Campaign Monitor
Every task the Zynk Campaign Monitor connector can run, grouped by the direction data moves.
Import into Campaign Monitor
Data Zynk writes into Campaign Monitor
1 task
- Subscribers → into Campaign Monitor
Export out of Campaign Monitor
Data Zynk reads out of Campaign Monitor
2 tasks
- Lists → out of Campaign Monitor
- Subscribers → out of Campaign Monitor
Need something that isn't listed?
Most Campaign Monitor projects include at least one custom step. Our team builds it for you.
The problem
Why integrate Campaign Monitor?
Campaign Monitor is only as useful as the list behind it. When customer data sits in a store, a CRM and an accounting package, someone has to export it, clean it and upload it before every send. Lists drift, segments miss recent buyers and the CRM never learns who joined a list.
Without integration
- Customer lists exported to a spreadsheet and uploaded by hand before each campaign
- Segments that overlook customers who bought last week
- Duplicate subscribers left behind by repeated uploads
- Unsubscribed contacts accidentally re-added by a bulk import
- Sales teams with no idea which contacts receive marketing email
With Zynk
- New and changed customers import into the right Campaign Monitor list on a schedule
- Custom fields carry current customer data, so segment rules include recent buyers
- Existing email addresses are updated in place, not added twice
- Suppressed and unsubscribed addresses stay off the list unless you choose otherwise
- Subscribers export back so the CRM shows who is on each list
How it works
How the Campaign Monitor integration works
Step 1: Connect your account
Zynk connects with an API key from your Campaign Monitor account settings, plus the client ID that identifies whose lists to work with. Your CRM, store or accounting system is connected in the same workflow.
Step 2: Choose lists and fields
Export your lists to find the target list, then map source fields such as email, name, company and customer group onto that list's custom fields.
Step 3: Decide what counts as a change
Set whether each run picks up only new customers or anything modified, and whether subscriber exports return every record or just recent changes.
Step 4: Run and review
Workflows run on the timetable you set. Campaign Monitor's response to each import is saved, so rejected addresses can be reviewed and fixed at source.
Integrations
What can you connect to Campaign Monitor?
Example use cases for Campaign Monitor integration
Campaign Monitor and Shopify
Add Shopify customers to a Campaign Monitor list as they register or buy, with details such as country and customer tags mapped to custom fields for segmenting.
Campaign Monitor and Salesforce
Select Salesforce contacts with a query you control, import them as subscribers, then write subscriber details back to contact records so sales can see who receives your emails.
Campaign Monitor and Microsoft Dynamics 365 Business Central
Import Business Central customers as subscribers, carrying fields such as salesperson or payment terms into custom fields for targeted trade mailings.
View the Microsoft Dynamics 365 Business Central integration →
Campaign Monitor and Zoho CRM
Turn Zoho CRM contacts into subscribers and send subscriber records back, so marketing lists and the CRM describe the same people.
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Read more →Campaign Monitor integration FAQs
How do I add Shopify customers to Campaign Monitor automatically?
Does Campaign Monitor have an API for subscriber lists?
How do I keep Salesforce contacts and Campaign Monitor subscribers in step?
Will the integration re-add people who have unsubscribed?
Can I use custom fields and segments with Zynk?
What happens if a subscriber already exists?
Can I email customers held in Sage or Xero through Campaign Monitor?
See what Zynk can automate for your Campaign Monitor setup
Book a 20-minute call. We'll review your systems, flag the quick wins and outline a practical route to going live.
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