Ecommerce integration: connect your store to your back office

Every online order touches several systems. It's placed in your store or on a marketplace, picked and shipped from the warehouse, and recorded as a sale in your accounts. If those steps rely on exports, imports and copy and paste, every extra order adds more admin, and every busy period brings more mistakes.

Ecommerce integration connects those systems so orders move through your business on their own.

What is ecommerce integration?

Ecommerce integration is the automatic exchange of data between your online sales channels and the systems behind them:

• Online stores such as Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix and EKM
• Marketplaces such as Amazon and eBay
• Fulfilment and shipping such as Linnworks, Mintsoft, ShipStation, Shiptheory and Royal Mail
• Accounting and ERP such as Sage 50, Sage 200, Xero and QuickBooks

The cost of running ecommerce manually

• Order admin grows with sales. More orders means more re-keying, so headcount rises with revenue.
• Errors reach customers. Wrong addresses, missed orders and incorrect stock lead to refunds and poor reviews.
• Overselling. Stock isn't updated across channels quickly enough, so you sell items you don't have.
• Late, unreliable accounts. Sales, fees and payments are posted in batches, so finance never has an up-to-date picture.

What an integrated ecommerce operation looks like

With Zynk connecting your systems:

1. Orders flow in automatically from every store and marketplace into your ERP, accounts or warehouse system.
2. Stock levels flow back out, keeping every channel accurate. See inventory sync for more detail.
3. Despatch and tracking updates are sent back to the channel, so customers are kept informed.
4. Invoices, payments and fees are posted to your accounts, ready to reconcile.
5. Products and prices can be published from your back office to your channels.

All of this is configured in a low-code platform, and every transfer is logged so you can see exactly what's happened.

What to look for in ecommerce integration software

• Connectors for every channel you sell on now, and the ones you'll add next
• Support for multiple stores, currencies and warehouses
• Handling of marketplace fees, refunds and partial shipments, not just simple orders
• Clear error alerts so a failed order never goes unnoticed
• A platform that scales with peak trading without manual intervention

Get started with a template

Ready-made templates cover the most common setups, including Shopify to Sage 50, Shopify to Sage 200, WooCommerce to Sage 200, Magento to Sage 200 and Shiptheory to Sage 50.

See all integrations to check your systems, or browse templates for a pre-built starting point.